:root{--b2b-ink:#0f2230;--b2b-muted:#526878;--b2b-line:#d8e4ea;--b2b-soft:#f3f8fa;--b2b-accent:#14779b;--b2b-accent2:#09a6a6;--b2b-dark:#0c1c26}*{box-sizing:border-box}.b2b-main{background:#fff;color:var(--b2b-ink);font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif}.b2b-shell{width:min(1180px,calc(100% - 40px));margin:auto}.b2b-hero,.b2b-sector-hero{padding:86px 0 72px;background:radial-gradient(circle at 85% 15%,rgba(20,119,155,.18),transparent 32%),linear-gradient(135deg,#081721,#102d3c);color:#fff}.b2b-sector-hero{padding:70px 0 56px}.b2b-breadcrumb{font-size:13px;color:#bdd0da;margin-bottom:24px}.b2b-breadcrumb a{color:#d9eef5}.b2b-kicker{display:block;text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:800;color:#48c2d5;margin-bottom:12px}.b2b-hero h1,.b2b-sector-hero h1{font-size:clamp(40px,6vw,72px);line-height:1.02;max-width:930px;margin:0 0 22px;letter-spacing:-.035em}.b2b-sector-hero h1{font-size:clamp(36px,5vw,60px)}.b2b-hero h1 em{font-style:normal;color:#7ad8e2}.b2b-lead{max-width:850px;font-size:clamp(18px,2vw,23px);line-height:1.55;color:#d4e1e7}.b2b-stats,.b2b-sector-summary{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;margin-top:38px;background:rgba(255,255,255,.16);border:1px solid rgba(255,255,255,.16);border-radius:18px;overflow:hidden}.b2b-stats div,.b2b-signal{background:rgba(7,24,34,.72);padding:22px}.b2b-stats strong,.b2b-signal strong{display:block;font-size:30px}.b2b-stats span,.b2b-signal span{font-size:13px;color:#c8d9e1}.b2b-section{padding:72px 0}.b2b-section--soft{background:var(--b2b-soft)}.b2b-head{display:flex;justify-content:space-between;gap:40px;align-items:flex-end;margin-bottom:30px}.b2b-head h2{font-size:clamp(30px,4vw,47px);line-height:1.08;letter-spacing:-.025em;margin:0;max-width:760px}.b2b-head>p{max-width:390px;color:var(--b2b-muted);line-height:1.6}.b2b-grid{display:grid;gap:18px}.b2b-grid--4{grid-template-columns:repeat(4,1fr)}.b2b-grid--3{grid-template-columns:repeat(3,1fr)}.b2b-card{border:1px solid var(--b2b-line);border-radius:18px;padding:24px;background:#fff;box-shadow:0 10px 30px rgba(17,52,69,.05)}.b2b-card-label{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.09em;color:var(--b2b-accent)}.b2b-metric{font-size:38px;font-weight:900;letter-spacing:-.04em;margin:12px 0}.b2b-card h3{margin:0 0 8px;font-size:18px}.b2b-card p,.b2b-note{color:var(--b2b-muted);line-height:1.6}.b2b-card a{color:var(--b2b-accent);font-weight:800;text-decoration:none}.b2b-callout{border:1px solid var(--b2b-line);border-radius:20px;padding:28px;background:#fff}.b2b-callout--dark{background:var(--b2b-dark);color:#fff;border:0;display:flex;gap:26px;align-items:center}.b2b-callout--dark strong{font-size:48px;color:#70d7df}.b2b-callout--dark p{margin:0;color:#d1e0e7}.b2b-table-wrap{overflow:auto;border:1px solid var(--b2b-line);border-radius:18px}.b2b-table{border-collapse:collapse;width:100%;min-width:850px;background:#fff}.b2b-table th,.b2b-table td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--b2b-line);font-size:14px}.b2b-table th{background:#eef5f7;font-size:12px;text-transform:uppercase;letter-spacing:.05em}.b2b-table a{color:var(--b2b-ink);text-decoration:none}.b2b-table a:hover{color:var(--b2b-accent)}.b2b-gap{color:#a34d00;font-weight:900}.b2b-caveats{display:grid;grid-template-columns:1fr 1fr;gap:12px 26px;padding-left:20px;color:var(--b2b-muted);line-height:1.55}.b2b-method-stats{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}.b2b-method-stats span,.b2b-angle{border:1px solid var(--b2b-line);border-radius:999px;padding:9px 13px;font-size:12px;font-weight:800}.b2b-angle{display:inline-block;color:#bfe8f5;border-color:rgba(255,255,255,.25);margin-top:12px}.b2b-angle--gap{color:#ffd4a8}.b2b-source-list{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;padding:0;list-style:none}.b2b-source-list li{background:var(--b2b-soft);border-radius:12px;padding:13px;font-weight:750;font-size:13px}.b2b-cta{display:flex;justify-content:space-between;gap:28px;align-items:center;padding:34px;border-radius:22px;background:linear-gradient(135deg,#0c1c26,#13465c);color:#fff}.b2b-cta h2{margin:0 0 10px;font-size:34px}.b2b-cta p{color:#d0e0e7;max-width:760px}.b2b-btn{display:inline-block;white-space:nowrap;padding:14px 20px;border-radius:12px;background:#fff;color:#0c3548;text-decoration:none;font-weight:900}.b2b-footer-links{display:flex;gap:20px;margin-top:22px}.b2b-footer-links a{color:var(--b2b-accent);font-weight:800;text-decoration:none}@media(max-width:900px){.b2b-grid--4,.b2b-grid--3{grid-template-columns:1fr 1fr}.b2b-head{display:block}.b2b-head>p{max-width:none}.b2b-stats,.b2b-sector-summary{grid-template-columns:1fr 1fr}.b2b-source-list{grid-template-columns:1fr 1fr}.b2b-cta{display:block}.b2b-btn{margin-top:12px}}@media(max-width:600px){.b2b-shell{width:min(100% - 28px,1180px)}.b2b-hero,.b2b-sector-hero{padding:54px 0 44px}.b2b-section{padding:50px 0}.b2b-grid--4,.b2b-grid--3{grid-template-columns:1fr}.b2b-stats,.b2b-sector-summary{grid-template-columns:1fr}.b2b-caveats{grid-template-columns:1fr}.b2b-source-list{grid-template-columns:1fr}.b2b-callout--dark{display:block}.b2b-callout--dark strong{display:block;margin-bottom:12px}}
.b2b-tech{margin-top:24px;border:1px solid var(--b2b-line);border-radius:16px;background:#fff;padding:20px 24px}.b2b-tech summary{font-size:16px;font-weight:800;cursor:pointer;color:var(--b2b-ink)}.b2b-tech summary:focus-visible{outline:3px solid var(--b2b-accent);outline-offset:5px}.b2b-tech[open] summary{margin-bottom:16px}.b2b-tech p{color:var(--b2b-muted);line-height:1.65}.b2b-lang-link{display:inline-block;margin:12px 0;color:inherit;font-weight:750}

/* B2B research report navigation and decision-first commerce */
.b2b-report-nav{position:sticky;top:72px;z-index:38;background:rgba(255,255,255,.97);border-top:1px solid #eceef2;border-bottom:1px solid var(--b2b-line);box-shadow:0 4px 16px rgba(12,28,38,.06)}
.b2b-report-nav-inner{display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:18px;min-height:54px}
.b2b-report-brand{font-size:15px;font-weight:700;color:var(--b2b-ink);text-decoration:none;white-space:nowrap}
.b2b-report-links{display:flex;align-items:center;gap:17px;flex-wrap:nowrap;min-width:0;overflow-x:auto;white-space:nowrap;scrollbar-width:none}
.b2b-report-links a{font-size:13px;color:var(--b2b-muted);text-decoration:none;font-weight:650;flex:0 0 auto}
.b2b-report-links a:hover,.b2b-report-links a:focus-visible{color:var(--b2b-accent);text-decoration:underline}
.b2b-report-buy{display:inline-flex;align-items:center;justify-content:center;border-radius:10px;background:var(--b2b-accent);color:#fff;text-decoration:none;font-weight:800;padding:12px 16px;white-space:nowrap;font-size:14px}
.b2b-hero-actions{display:flex;gap:15px;align-items:center;flex-wrap:wrap;margin-top:26px}
.b2b-hero-actions .b2b-btn{margin:0}
.b2b-hero-secondary{color:#e1f7fa;font-weight:750;text-underline-offset:4px}
.b2b-hero-note{color:#cfdee6;font-size:14px;margin:18px 0 0}
.b2b-grid--2{grid-template-columns:repeat(2,minmax(0,1fr))}
.b2b-offer{display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.b2b-offer .b2b-btn{margin-top:auto}
.b2b-btn--dark{background:var(--b2b-dark);color:#fff}
.b2b-package-note{line-height:1.6;color:var(--b2b-muted);margin:20px 0 0}
.b2b-faq{display:grid;gap:12px;max-width:980px}
.b2b-faq details{background:#fff;border:1px solid var(--b2b-line);border-radius:14px;padding:17px 21px}
.b2b-faq summary{font-size:17px;font-weight:750;cursor:pointer}
.b2b-faq details p{line-height:1.65;color:var(--b2b-muted);margin-bottom:0}
.b2b-report-nav a:focus-visible,.b2b-btn:focus-visible{outline:3px solid #28a1bf;outline-offset:3px}
.b2b-section[id]{scroll-margin-top:145px}
@media(max-width:1020px){.b2b-report-nav-inner{grid-template-columns:auto minmax(0,1fr)}.b2b-report-buy{display:none}}@media(max-width:980px){.b2b-grid--2{grid-template-columns:1fr}}
@media(max-width:760px){.b2b-report-nav{top:64px}.b2b-report-nav-inner{min-height:48px;gap:12px}.b2b-report-brand span{display:none}.b2b-section[id]{scroll-margin-top:125px}}@media(max-width:600px){.b2b-hero-actions{align-items:stretch;flex-direction:column}.b2b-hero-actions a{text-align:center}}

.b2b-report-brand span{margin-left:6px;color:#738293;font-size:11px;font-weight:650}.b2b-report-links::-webkit-scrollbar{display:none}.b2b-report-links a:focus-visible{outline:2px solid #5140b8;outline-offset:2px}