{
  "title": "Metodologia — AI Search Visibility in Italia",
  "canonical_url": "https://telescop.it/research/ai-search-visibility-italia/methodology/",
  "report_url": "https://telescop.it/research/ai-search-visibility-italia/",
  "publisher": {
    "name": "Telescop Research",
    "id": "https://telescop.it/research/#organization",
    "url": "https://telescop.it/research/"
  },
  "author": {
    "name": "Gentian Hajdaraj",
    "id": "https://gentian.it/#person",
    "url": "https://gentian.it/"
  },
  "publication_date": "2026-09-06",
  "editorial_revision_date": "2026-09-23",
  "dataset": {
    "name": "AI Search Visibility in Italia — Dataset e metodologia v1.0",
    "doi": "https://doi.org/10.5281/zenodo.22640375",
    "record_url": "https://zenodo.org/records/22640375",
    "version": "v1.0"
  },
  "research_design": {
    "panel_version": "it-ai-search-v1.0",
    "queries_total": 500,
    "main_panel_queries": 480,
    "branded_controls": 20,
    "sectors": 10,
    "ai_surfaces": [
      "ChatGPT",
      "Gemini",
      "Google AI Mode",
      "Google AI Overview"
    ],
    "runs": 3,
    "observations_total": 6000,
    "unit_of_observation": "query × surface × run",
    "collection_window": "2026-09-03/2026-09-05",
    "timezone": "Europe/Rome"
  },
  "core_definitions": {
    "commercial_brand_family": "Direct commercial brand or eligible commercial product/service rolled to its final market-facing brand family.",
    "seeded_brand": "Commercial brand family already present in the query.",
    "unprompted_commercial_brand": "Commercial brand family introduced by the AI answer and absent from the query.",
    "primary_visibility_metric": "Unprompted Commercial Brand Visibility.",
    "brand_agreement": "Jaccard similarity of response-level commercial brand-family sets.",
    "brand_divergence": "1 - Jaccard.",
    "source_divergence": "1 - Jaccard on prompt-replicate comparisons where both engines have at least one attributable source domain."
  },
  "important_boundaries": [
    "The study is descriptive and uses a deterministic panel.",
    "It is not a representative survey of the Italian population.",
    "Search volume is used as a ranking signal for panel selection, not as a statistical weight.",
    "Google AI Mode is excluded from cross-replicate citation-rate, domain-ranking and source-divergence metrics because of provider instrumentation discontinuity.",
    "Raw response text, operational databases, API credentials and internal provider data are not part of the public package."
  ],
  "public_artifacts": {
    "panel": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/panel-500.csv",
    "manifest": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/manifest.json",
    "panel_checksums": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/panel-SHA256SUMS.txt",
    "public_methodology": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/research-public-methodology-v1.1.json",
    "brand_metrics": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/research-brand-metrics-v1.2.json",
    "source_normalization": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/source-normalization-v1.json",
    "analysis_script_checksums": "https://telescop.it/research/ai-search-visibility-italia/methodology/data/analysis-scripts-SHA256SUMS.txt"
  },
  "citation": {
    "dataset": "Gentian Hajdaraj. (2026). AI Search Visibility in Italia — Dataset e metodologia v1.0 (Version v1.0) [Dataset]. Zenodo.",
    "report_citation_url": "https://telescop.it/research/ai-search-visibility-italia/#citazione",
    "report_bibtex_url": "https://telescop.it/research/ai-search-visibility-italia/data/citation.bib",
    "report_ris_url": "https://telescop.it/research/ai-search-visibility-italia/data/citation.ris",
    "note": "The DOI identifies the frozen dataset and methodology v1.0; it is not the DOI of the web report or methodology webpage."
  }
}