Decision & AI Intelligence
Move from the aggregate KPI to the topic driving it
Topic Intelligence groups observations and prompts into coherent areas so you can see where the brand leads, where it loses ground and which topics actually explain the change.
Topic aggregationLeadersSoV & citationCompetitive gap
The question it answersWhich topics are driving the overall result, and where is competitive advantage or disadvantage concentrated?
What it observes
Signals that shape the market reading
Topic-level aggregation prevents a general average from hiding large differences between decision moments.
- Prompts and observations associated with the same topic.
- Leaders and the distribution of visibility by topic.
- Share of Voice, citation share and recommendation where available.
- Changes and gaps between the brand and competitors.
What it returns
Outputs designed for decisions, not dashboard clutter
Topic scorecardA concise topic reading with coherent metrics.
Leader mapWho occupies the most space in the topic and with what type of presence.
Gap explanationWhich components contribute to the observed gap.
How to read it
From signal to next step
AggregateGroup comparable prompts.
CompareRead brand and competitors on the same topic.
ExplainIdentify which metric creates the gap.
DecideMove the topic into the Decision Dashboard or operating plan.
Example
The average is stable, but one topic is moving fast
Scenario
Overall brand visibility is almost unchanged while a competitor grows quickly on a high-value topic.
What can emerge
- Average: apparently stable.
- Topic: relative loss concentrated in one precise area.
- Decision: investigate sources, recommendation and content on that topic instead of reacting across the full portfolio.
When to use it
Use cases
- Understand what sits behind a change in AI Visibility.
- Compare competitors on specific areas instead of a general average.
- Move high-value topics into the priority list.
Related features
Explore the signal from another angle
Find the topic that explains the change.
Topic Intelligence reduces the noise of aggregate averages and reveals where the competitive picture is actually shifting.