52.50%
Answers mentioning a sampled company
At least one source citation appeared in 53.70% of valid answers.
Leggi in italiano
Research ID · TEL-B2B-AI-SEARCH-IT-2026-W1
When buyers ask AI about industrial suppliers, which companies do they find?
We examined ChatGPT, Gemini and Google AI search results across ten industrial sectors in Italy. Discover which suppliers are named, which sources are cited and where companies may have room to improve their visibility. These findings describe our study sample, not every buyer search.
Public research summary · Italy 2026 · Sector reports available to purchase · Secure digital delivery after payment.
500search queries
10industrial sectors
150companies examined
5,944valid observations
Across AI platforms
Different AI platforms surface different suppliers.
Each percentage refers to valid observations that mentioned at least one of the 15 companies selected per sector.
49.87%
Answers mentioning a sampled company
At least one source citation appeared in 74.20% of valid answers.
25.98%
Answers mentioning a sampled company
At least one source citation appeared in 94.33% of valid answers.
5.07%
Answers mentioning a sampled company
An AI Overview appeared in 14.69% of valid searches; of those, 34.55% mentioned a sampled company.
Google AI Overview
Google's AI summaries appeared for only some queries.
Across three deliberately repeated checks, 491 of 500 queries consistently had no AI Overview or had one every time.
98.20%
of queries showed a consistent on/off pattern: 422 never showed an AI Overview, 69 always did, and just 9 varied across the three checks.
Ten sector benchmarks
Explore what AI says about your industry.
Each sector preview reveals how often sampled companies and information sources appear. The paid report provides more detailed rankings by platform.
| Sector | Answers naming companies | Answers with citations | Difference (percentage points) | Most visible sampled company |
|---|---|---|---|---|
| Industrial Automation & Robotics | 78.70% | 96.86% | +18.16 pp | ABB |
| Industrial Electronics | 77.80% | 67.26% | -10.54 pp | ABB |
| Industrial Plants & Systems | 10.79% | 69.21% | +58.43 pp | Tecnimont (MAIRE) |
| Intralogistics | 86.07% | 57.08% | -29.00 pp | Modula |
| Machine Tools | 18.53% | 57.81% | +39.29 pp | FPT Industrie |
| MES & Manufacturing Software | 92.53% | 78.05% | -14.48 pp | SAP Digital Manufacturing |
| Structural Steel & Metal Fabrication | 15.80% | 91.87% | +76.07 pp | NTC Group Italia |
| Packaging Machinery | 33.86% | 74.89% | +41.03 pp | IMA Group |
| Precision CNC Machining | 14.80% | 60.76% | +45.96 pp | Rodofil |
| Industrial Surface Treatments | 2.02% | 84.53% | +82.51 pp | BM Colora |
Where sources outnumber suppliers
AI may cite industry information without naming many suppliers.
The gap can help research visibility opportunities. It does not prove that a citation causes a recommendation.
82.51 pp
Industrial Surface Treatments
84.53% of non-AIO answers cited a source, compared with 2.02% naming a sampled company.
View sector →76.07 pp
Structural Steel & Metal Fabrication
91.87% of non-AIO answers cited a source, compared with 15.80% naming a sampled company.
View sector →58.43 pp
Industrial Plants & Systems
69.21% of non-AIO answers cited a source, compared with 10.79% naming a sampled company.
View sector →Built for decision-makers
Not just percentages: a starting point for better questions.
Understand how AI platforms represent an Italian industrial market. The study does not measure actual sales, customer demand or market share.
Compare supplier presence
See which selected suppliers appear repeatedly and how visibility differs within the observed sample.
Prioritize what to investigate
Compare platforms and search questions to develop hypotheses for content and positioning work.
Study the sources AI cites
Identify recurring information sources and decide which ones merit further editorial or PR research.
What you receive
A practical benchmark, not a single AI visibility score.
Digital research packages include reports and supporting data, with clearly stated sample boundaries.
15-company comparison
Observed visibility for the selected suppliers in each sector—not a ranking of every company operating in Italy.
Platform-by-platform findings
Separate views of ChatGPT, Gemini, Google AI Mode and Google AI Overview, preserving differences in how they respond.
Searches, sources and supporting data
Search-question coverage, consistency across repeated observations, recurring sources and digital supporting files.
Digital package V1.0.0: PDF/HTML report and CSV/JSON supporting materials. Methodology notes explain definitions, denominators and limitations.
Pricing and purchase
Choose your industry or the complete research.
Professional purchase via Stripe. The secure download becomes available only after payment has been confirmed.
€790
Sector Benchmark
Choose one of ten Italian industrial sectors and examine the detailed findings.
Select a sector at checkout →€3,900
Full Research Pack
Explore the ten markets together, with a dedicated benchmark for each sector.
Buy the complete research →The secure checkout is available in English and accepts card payments. Bank transfers through Stripe are pending provider approval. For corporate procurement or purchase-order requirements: research@telescop.it.
Frequently asked questions
Before you buy.
The essentials about what the research covers, payment and delivery.
What is the difference between the free summary and the paid benchmark?
This page presents selected public findings. Paid sector and full research packs provide more detailed company, platform and source analyses within the study sample.
Are these percentages market share?
No. They describe company mentions and citations in Telescop's observations. They do not measure market share, actual sales or the likelihood of a recommendation.
How can my company pay?
The current Stripe checkout accepts card payments and is presented in Italian. Stripe bank transfers will only be offered after the provider completes its approval. Contact Telescop Research for procurement needs.
When will I receive my report?
Digital delivery is unlocked only after Stripe confirms payment. A secure download link is sent to the work email entered when ordering.
Can I redistribute the research?
Usage is governed by the commercial and licence terms shown before purchase. Contact Telescop Research for different distribution or usage requirements.
Method and limitations
What these numbers do—and do not—tell you.
The sample is limited to 500 predefined Italian-language queries, 15 companies per sector, and the 2026 observation window. This is not market share or a sales forecast.
Read the full method and research limitations
Four AI surfaces, three planned repetitions per query and surface (6,000 planned observations, 5,944 valid). Google AI Overview was not always present. Company mentions and source citations are distinct measurements. Repeated searches can vary. Results are descriptive observations, not causal evidence or predictions.
- Company visibility covers only 15 preselected companies in each sector.
- Google AI Overview figures distinguish all valid searches from searches where an AI Overview appeared.
- Observed differences are descriptive; they do not demonstrate causation.
- There is no universal cross-platform ranking score.
- The commercial labels source-gap and competitive-defense are not part of the M1.2 scientific methodology.
Full ten-sector research pack
Buy full research pack →See the detailed results across all ten sectors.
Get the ten sector benchmarks, company rankings, per-platform breakdowns, query coverage, repeated-observation stability and source analysis. The checkout and delivery process are managed by Telescop Research.