Telescop Research / Industrial B2B AI Search / Structural Steel & Metal Fabrication
Leggi in italiano Sector benchmark · Italy 2026

Structural Steel & Metal Fabrication: which suppliers appear in AI answers?

In the observed sample, AI cites information sources far more frequently than it names the 15 selected suppliers. Explore what sources appear and where companies might investigate visibility gaps.

15.80%non-AIO answers naming a selected company
91.87%non-AIO answers citing at least one source
+76.07 ppdifference between source citations and company mentions
2.00%searches with a Google AI Overview
Most visible company in the sample

NTC Group Italia appears most frequently across the observed results.

This is an aggregated description of the selected companies, not a market-wide ranking. The full benchmark separates AI platforms.

5.90%

Valid answers naming the leader

The proportion of valid observations where this company was identified.

38%

Search questions covered

Among the 50 sector queries, how many mentioned the company in at least one observation.

40.00%

Selected companies not mentioned

6 of the 15 sampled companies were absent from all valid observations.

Google AI Overview

Google displayed an AI Overview in 2.00% of valid sector observations.

When an Overview appeared, a sampled company was mentioned in 0.00% of cases and a citation appeared in 100.00%.

Cited sources

Which websites appear in the AI results?

These observed references describe the information landscape. They do not prove that a website caused a particular AI answer.

Frequently cited third-party domains
  • europages.it · 86
  • incos-carpenteria.com · 49
  • arroweld.com · 30
  • canfora.it · 26
  • iis.it · 25

Share of non-AIO citations attributed to official domains of sampled companies: 4.79%.

What this means for companies

Information sources appear more often than selected suppliers.

The complete benchmark helps you investigate which questions, platforms and information sources show potential gaps in supplier visibility.

Read the technical definitions and limitations

Results concern only 50 sector queries, 15 selected companies and the 2026 observation window. Non-AIO metrics exclude Google AI Overview. The “source-gap” and “competitive-defense” labels are commercial interpretations, not formal metrics from scientific methodology M1.2. A citation does not establish causality, an endorsement or a sale.

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